Jack n' jill's flavour free toothpaste is a natural, gentle gel designed for children, formulated without artificial flavors, sugar, or color. It contains xylitol to help prevent tooth decay and organic calendula to soothe gums. The toothpaste is fluoride-free, gluten-free, and safe to swallow for young children who may not be able to spit effectively, making it suitable for babies and toddlers from 6 months and up.